Free Tool
YouTube Money Calculator
Estimate how much your channel could earn from YouTube ads based on your views and niche, including Shorts, and see whether you qualify for the YouTube Partner Program.
Your channel
RPM ranges are typical creator-reported earnings per 1,000 views after YouTube's share. Shorts are estimated at $0.01–$0.07 per 1,000 views.
Estimated monthly ad revenue
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Enter your monthly views to start.
How YouTube pays creators
Once you join the YouTube Partner Program, YouTube shares ad revenue with you. On long-form videos you keep 55% of the ad revenue your videos generate. Shorts work differently: ad revenue from the Shorts feed is pooled and creators receive 45% of their allocated share. That is why Shorts earn much less per view.
RPM vs CPM
- CPM (cost per mille) is what advertisers pay per 1,000 ad impressions, before YouTube's share.
- RPM (revenue per mille) is what you actually earn per 1,000 views, after YouTube's share and including views that showed no ads.
Your RPM is always lower than the CPM, and it is the number that matters for estimating income. You can find it in YouTube Studio under Analytics → Revenue.
Typical YouTube RPM by niche
Advertisers pay more to reach audiences who are likely to spend money, so niche has the biggest impact on earnings. These ranges are typical creator-reported RPMs for long-form videos:
| Niche | Typical RPM (per 1,000 views) |
|---|---|
| Gaming & entertainment | $1 – $5 |
| Lifestyle, vlogs & food | $2 – $6 |
| Education & how-to | $4 – $10 |
| Tech & reviews | $5 – $12 |
| Finance, business & marketing | $15 – $30 |
| Shorts (any niche) | $0.01 – $0.07 |
Audience location matters too: views from the US, UK, Canada and Australia usually pay several times more than views from other regions. RPM is also typically higher in Q4, when advertisers spend more before the holidays.
YouTube Partner Program requirements
You cannot earn ad revenue until you are accepted into the Partner Program. You need:
- 1,000 subscribers, and
- either 4,000 public watch hours in the last 12 months, or 10 million valid Shorts views in the last 90 days,
- plus no active Community Guidelines strikes and AdSense set up for payment.
Watch hours only count from public long-form videos, not Shorts, deleted or private videos. For most channels the watch hours requirement is the harder one, so it helps to focus on longer videos that keep viewers watching.
How to earn more on YouTube
- Increase watch time and retention. Longer viewing means more ads and more recommendations. See how to increase watch time and retention.
- Make videos over 8 minutes so you can add mid-roll ads, but only when the content justifies the length.
- Improve click-through rate with better titles and better thumbnails.
- Get found in search. Our YouTube SEO guide explains how to rank for the topics your audience looks for.
- Add other income streams such as channel memberships, Super Thanks, affiliate links and sponsorships, which often out-earn AdSense.
Frequently Asked Questions
How much does YouTube pay per 1,000 views?
For long-form videos, most creators earn an RPM between $2 and $12 per 1,000 views, but it ranges from under $1 in some entertainment niches to $15–$30 in finance and business. Shorts pay far less, typically $0.01–$0.07 per 1,000 views.
What is the difference between RPM and CPM?
CPM is what advertisers pay per 1,000 ad impressions. RPM is what you actually earn per 1,000 video views after YouTube takes its share (45% on long-form, 55% of the Shorts pool) and after accounting for views that show no ads. RPM is the number that matters for your income, and it is what this calculator uses.
How many subscribers do you need to get paid on YouTube?
To earn ad revenue you need to join the YouTube Partner Program with at least 1,000 subscribers and either 4,000 public watch hours in the last 12 months or 10 million valid Shorts views in the last 90 days.
How much does a YouTuber with 1 million views make?
With a typical long-form RPM of $2–$12, 1 million views earns roughly $2,000–$12,000. In a finance niche the same views could earn $15,000 or more, while 1 million Shorts views usually earns only $10–$70.
Is my data stored?
No. The calculator runs entirely in your browser, and the numbers you enter are never sent to our servers.