Free Tool
TikTok Money Calculator
Estimate how much you could earn on TikTok from the Creator Rewards Program and brand deals, and check whether you meet the requirements to get paid.
Your TikTok numbers
Only videos longer than one minute earn Creator Rewards. Assumptions: $0.40–$1.00 per 1,000 qualified views and $5–$20 per 1,000 average views for brand deals.
Estimated monthly earnings
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Enter your average views to start.
How TikTok creators make money
TikTok does not pay for every view. Most creator income comes from a mix of the sources below, and for many creators brand deals end up being worth more than platform payouts.
- Creator Rewards Program: TikTok's main payout program, which pays per 1,000 qualified views on videos longer than one minute.
- Brand deals: companies pay you to feature their product. Rates depend on your views, engagement and niche.
- LIVE gifts and subscriptions: viewers send virtual gifts during LIVEs or subscribe for perks.
- TikTok Shop and affiliate links: you earn commission on products sold through your videos.
This calculator estimates the first two, since they depend directly on your views and followers.
Creator Rewards Program requirements
| Requirement | Minimum |
|---|---|
| Followers | 10,000 |
| Video views in the last 30 days | 100,000 |
| Age | 18+ |
| Video length | Over 1 minute (only these earn) |
| Account | Personal account in good standing, in an eligible country |
How much does TikTok pay per 1,000 views?
Creators most often report a Creator Rewards RPM (revenue per 1,000 qualified views) between $0.40 and $1.00. Some niches with valuable audiences, such as finance or tech, and audiences in countries like the US, UK and Canada can earn more. TikTok also rewards originality, watch time and content people search for.
Example: 8 videos over one minute per month, each with 15,000 views, is 120,000 qualified views. At $0.40–$1.00 per 1,000, that is roughly $48–$120 per month from Creator Rewards.
How much do brands pay?
A common starting point for sponsored videos is $5–$20 per 1,000 average views. A creator averaging 15,000 views could therefore charge about $75–$300 per sponsored video. Rates go up with:
- higher engagement rate (check yours with our engagement rate calculator),
- a specific niche with buying intent, such as beauty, tech or finance,
- extras like usage rights, links in bio or a series of videos.
How to earn more on TikTok
- Make more videos over one minute. Only these qualify for Creator Rewards, so shorter videos earn nothing from the program.
- Hold attention. Watch time drives both reach and payouts. Start with a strong hook; see our TikTok hook formulas.
- Post consistently. A simple content calendar helps you publish enough long videos every month.
- Pick a niche brands pay for and build a media kit with your average views and engagement rate.
- Reach the thresholds. Until you have 10,000 followers and 100,000 monthly views, focus on growth. Our guide to getting more TikTok followers covers what works.
Frequently Asked Questions
How much does TikTok pay per 1,000 views?
Through the Creator Rewards Program, creators most often report earning between $0.40 and $1.00 per 1,000 qualified views. The exact rate depends on your niche, where your viewers are located, watch time and engagement. Only videos longer than one minute count.
How many followers do you need to get paid on TikTok?
To join the Creator Rewards Program you need at least 10,000 followers, 100,000 video views in the last 30 days, to be 18 or older, to have a personal account in good standing and to live in an eligible country. Brand deals and LIVE gifts have their own, often lower, thresholds.
How much do brands pay TikTok creators?
It varies widely. A common rule of thumb is $5–$20 per 1,000 average views for a sponsored video, adjusted for niche, engagement and usage rights. Creators with a highly engaged niche audience can charge more than larger creators with a general audience.
Why are my Creator Rewards earnings lower than this estimate?
Only qualified views count: views on videos under one minute, views from ads, repeat views and views from some countries may not qualify. TikTok also weighs originality, watch time and search value, so two videos with the same views can pay differently.
Is this calculator accurate?
It gives a realistic range based on publicly reported creator earnings, not an exact figure. TikTok does not publish its payout formula, so use the result as a planning estimate. Your numbers are processed in your browser and never stored.