TikTok Hashtag Strategy That Still Works in 2025 (Without Going Viral)

TikTok Hashtag Strategy That Still Works in 2024 (Without Going Viral)

Hashtags aren’t dead.
In fact, when used right, hashtags can make or break your visibility on TikTok—especially when you’re not already viral.

The trick? Using smart, layered hashtag sets that help TikTok categorize your content, reach the right audience, and build momentum over time.

Here’s a simple, reliable TikTok hashtag strategy that still works today—without relying on luck.

🎯 Step 1: Use a 3-Tier Hashtag Mix

Don’t just throw random tags at your videos. Use a strategic blend:

1. Niche-Specific (3–5 tags)
   • Target your ideal viewer
   • Helps TikTok understand your content theme
   • Examples: #FitnessTips, #SkinCareRoutine, #DigitalMarketing101
2. Mid-Tier Trending Tags (1–2 tags)
   • Not ultra-viral, but still active
   • Keeps you within discoverable communities
   • Examples: #ContentCreator, #TikTokGrowth, #ViralTips
3. Branded or Signature Tags (1 tag)
   • Your unique tag to build a library of your content
   • Great for establishing authority
   • Example: #SocialBulkerTips or your username as a tag

📌 Step 2: Keep It Relevant (Avoid Bait)

TikTok is smart.

If you post a tutorial but use #funny or #fyp with no relation—it backfires. You’ll confuse the algorithm and attract the wrong viewers.

✅ Do:

• Use hashtags directly related to your video’s theme or message
• Keep it simple and specific

❌ Don’t:

• Spam viral tags that don’t match your content
• Add more than 6–8 hashtags (hurts clarity)

🔍 Step 3: Use Search-Friendly Tags

TikTok is becoming more like a search engine.
Users are now searching phrases like:

• “TikTok growth tips”
• “Small business advice”
• “How to edit videos fast”

Use hashtags that reflect search intent, not just trends.

✅ Try tags like:

• #TikTokTipsForBeginners
• #GrowOnTikTok2024
• #ContentPlan

These help you show up in TikTok’s search results, not just the For You Page.

📈 Step 4: Analyze Hashtag Performance

TikTok shows basic post analytics. Use them to spot patterns:

• Which hashtags appear in your most viewed videos?
• Which ones bring in the most comments/saves?
• Are your branded hashtags gaining traction?

📊 Pro tip: Search your own hashtag to see how many videos use it and how it ranks.

💡 Bonus Tips

• Capitalize each word in hashtags for readability: #SmallBusinessMarketing
• Mix lowercase and uppercase for aesthetic appeal
• Don’t put hashtags in comments—they must be in the caption
• Test 2–3 different hashtag styles over the week and compare

Final Thoughts

Hashtags won’t guarantee virality, but they’re one of the most reliable levers to grow visibility, especially when your content is consistent.

With a clear hashtag strategy, you can:

• Improve discoverability
• Attract the right audience
• Train TikTok’s algorithm to boost your niche

At socialbulker.com, we help creators and businesses grow smart—not just fast—with strategies that actually work in 2025.